Moin-moin is a business done by ladies or mostly old women. A guy was seen at felele area in Ibadan, selling Moin-moin to passers- by. Olanrewaju Adeyemi (“Delicious” or “Moinmoin”),
is the CEO of "Oleliscious Café International" at Felele in Ibadan and he has been into business for two years. Lanre is into “moinmoin” business which could
be eaten anytime of the day. One could decide to take the “moinmoin” with Pap, Bread,
Oat, Custard or even Garri. People come
around from far and near to patronize him. He has different ways of garnishing
the “moinmoin” . The food comes in different forms like “E l’eyin”- with Egg “E
l’eja “- with fish “El’ede”- with crayfish and he also has the one he garnishes with Corned beef but he doesn’t prepare that everyday. When asked how he ventured into the business he said the following:
How did you venture
into the business? It was due to the
fact that there was no job opportunity around. I just talked to myself that
since there was no guy doing “Moin-moin Business” in Ibadan here. That was how
I ventured into it and from that time and I have been enjoying it.
What are the major challenges you face? The most challenging aspect of the business is the financial aspect.” I need to enlarge
this business”, He added that he has been writing to companies for financial
assistance but none is yet to give him a green-light.
How well do you sell
in this area? This place is a strategic place and business is encouraging.
But I sell more at shoprite and cocoamall Dugbe. Bankers too come and patronize
me from around challenge here. I still need financial assistance.
How much did you use to start
the business? I started the business
with just N3,000. It was a pastor of mine that gave me N 3,000 to buy coal-pot and a pot. I
started with 2 kongos of beans and now I
work with 5 Kongos and on Saturday I prepare 7 Kongos.
How well do you sell
in this area? This place is a strategic place and business is encouraging.
But I sell more at shoprite and cocoa mall Dugbe. Bankers too come and
patronize me from around challenge here.
How was the business
when you started, how did you feel selling “moinmoin” to customers?
When I started the business, some people laughed at me while
some appreciated me. I was very shy, but now I have scaled through. Some friends
even left me because I was selling “moin-moin”. As I was growing in the
business, I surmounted courage and God gave me the grace and boldness .I have
passion for it, I am doing what I love and I am having fun.
So, is the business
profitable?
Very very profitable. It is very profitable, especially when
you have good patronage.
What food will you
suggest that will best match moinmoin?
One can eat “moin-moin” with solid pap (eko), Pap, Custard,
Bread, or even garri. Some people prefer garri.
How do you garnish your
product?
I have different ways of garnishing the “moinmoin” . The
food comes in different forms like Ordinary "moin-moin", “E l’eyin”- with Egg, “E l’eja “- with fish, “El’ede”-
with crayfish and I also have the one I
garnish with Corned beef
In the next five
years, what is your plan for this business of yours?
I hope to have branches all over the world and I hope to be
a household name.
What advice do you have for
young guys out there?
I just want to encourage them not to be stereotyped about
the fact that they want to have a white collar job. “You can be on your own”.
Some people have even graduated for over five years now and they are sitting at
home. They have not even thought of what to do. “Start a business of your own.
With little amount you can start”
